2004: I built an online magazine and monetized through digital ads. I ran it while in college and sold to a large publisher in 2009.
2011: I stumbled on the world of YouTube influencers and figured out how to use this emerging channel to drive millions in revenue for brands. This was a good start, but I had bigger plans.
2015: I launched Influicity, an early influencer marketing agency. Too early. It was a grind for the first while, but we found our groove. Eventually we won clients like Warner Bros, Walmart, and Bank of America. Over the years, Influicity has added podcasts, social media, and content marketing. Today, we work with amazing brands across 7 countries.
2022: Seeing a big market gap, I launched DemandScope. It’s a growth agency helping SMB’s to do big stuff with the power of the internet. In the first 6 months, DemandScope helped drive $4.7M for clients. And this is just the warmup.
As a purebred entrepreneur, I love to share my insights and experiences. Today I reach an audience of 2 million people through my podcast, newsletter, and social media.
There’s more to my story, but that’s all for now.
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Biggest difference between a 1st time founder and 2nd time founder? The first believes a great product is what matters most. The second knows identifying demand, and coming up with a solution, is all that matters. (No cares about your “product”). #businessideas— Jon Davids (@realjondavids) January 5, 2022
I've been hiring sales people wrong for 10 years. I used to look at experience and rolodex. I realize those are weak signals because they look backwards. All I care about now is hustle. Do you have energy, optimism, and relentless drive? You'll be a winning sales pro. #salestips— Jon Davids (@realjondavids) January 8, 2022
How should you decide if a business/industry is worth getting into?— Jon Davids (@realjondavids) February 15, 2022
Some entrepreneurs say they simply followed their passion and built a biz. I think that's BS.
Here's how I would evaluate if a biz is financially worth 5+ years of your life.