Bonus Material

Marketing Superpowers

I made all this extra stuff so you could get the most out of my book. Enjoy!

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Section 1: The Axis of Influence
Grab all my sketches
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Section 2: The Movement Formula

Turn your brand into a movement

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Section 3: The Origin-8 Framework

Develop an origin story for your brand

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Section 4: Communicating Your Message

AIDA writing framework

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Sections 5, 6, and 7: Unifying Belief + Faith  + Action

3 ingredients to get it right

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Section 8: Hacking the Axis

This is your speedpass

Hit the fastlane